John Wiley and Sons Ltd

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language and thereby deliver

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world

The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book

Reimagining Work is the business leader's guide to surviving--and thriving--in the new on-demand economy. As the business and workplace environments evolve, traditional management strategies are becoming obsolete; the skilled workforce demands flexibility and more control over their work--things

Fed up of forgetting everything from where you put your keys to an important meeting at work? Chester Santos is here to help by walking you through the five techniques that can help you start improving your memory today. Instead of getting bogged down in theory or chasing fads that don't work,

Positive Psychology and Change explores how areas of positive psychology such as strengths, flow, and psychological capital can be applied to the everyday challenges of leading a dynamic and adaptive work community, and how collaborative group approaches to transformational change can be combined

A hands-on guidebook for making your strategy work with effective Balanced Scorecard design, deployment, and maintenance Execution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience and over 300

"Power Phone Scripts is the perfect sales preSCRIPTion." Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling PRAISE FOR POWER PHONE SCRIPTS "This book shows you how to get more appointments and make more sales by phone than you ever thought possible." Brian Tracy, author

Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands - and so do your opportunities. This book will show you

Popular Culture: A User s Guide, International Edition ventures beyond the history of pop culture to give readers the vocabulary and tools to address and analyze the contemporary cultural landscape that surrounds them. * Moves beyond the history of pop culture to give students the vocabulary and

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make

Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create

An indispensible practice tool for the GMAT The GMAT exam is the preferred graduate test of universities across the globe. It measures analytical writing and problem solving abilities and addresses data sufficiency, logic, and critical reasoning-all essential skills in business and management.

Learn how to inspire your audience with best-selling author Paul McGee! 13 things you'll discover when reading this book... 1. The big lesson Steve Jobs learnt when an advertising exec threw something at him... and how it will help how you communicate. 2. Seven ways to manage your nerves

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing

Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are

Discover enterprising ways to get grants Write compelling applications for grant funding Find budgets, sample letters and more online Find and win grant money Grant writing can be daunting, but this book gives you everything you need to get started with your application right away! This

The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan-and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands