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Trust the worldwide bestselling study guide to help you prepare for the GMAT! The Official Guide for GMAT Review - 12th Edition Here's what you'll find inside the only book on the market written by the creators of the exam.* More than 800 questions from past GMAT tests - including 250 that have

A supplement to the Official Guide with 300 additional verbal questions The GMAT Official Guide 2018 Verbal Review provides additional practical preparation focused on the verbal portion of the exam. Written by the Graduate Management Admission Council, this guide contains 300 real GMAT questions

A supplement to the Official Guide with 300 additional quantitative questions The GMAT Official Guide Quantitative Review provides targeted preparation for the mathematical portion of the GMAT exam. Designed by the Graduate Management Admission Council, this guide contains 300 real GMAT questions

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing

Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies. Your business is a system, made of many moving parts that must

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales,

Develop a winning business proposal Plan and use a repeatable proposal process Use tools and templates to accelerate your proposals Get the intel on bids and proposals Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer without having to

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers.

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource

Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. The abbreviation of this empire is called a consumer

A content marketing framework grounded in real-world research The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer provides an insightful guide to content marketing for today's audiences. Using research from over twenty years of experience across political polling and

Fed up of forgetting everything from where you put your keys to an important meeting at work? Chester Santos is here to help by walking you through the five techniques that can help you start improving your memory today. Instead of getting bogged down in theory or chasing fads that don't work,

The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high performers but many fail to realize

The secret to making the right call in an increasingly complex world The decisions we make every day - frequently automatic and incredibly fast - impact every area of our lives. The Little Black Book of Decision Making delves into the cognition behind decision making, guiding you through the

An essential guide to bringing lean to your business and your life The Lean Book of Leanprovides a succinct overview of the concepts of Lean, explains them in everyday terms, and shows how the general principles can be applied in any business or personal situation. Disengaging the concept of Lean

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language and thereby deliver

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming

Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands - and so do your opportunities. This book will show you