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Книги видавництва Kogan Page Ltd

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Майкл Бленд, Елісон Текер, Девід В. Врагг

Рейтинг: 5.0
Рік видання: 2005 Категорія: Non-fiction іноземними мовами
The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations
677 грн

Тім Філліппс

Рейтинг: 4.8
Рік видання: 2011 Категорія: Non-fiction іноземними мовами
Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes poignant style of foolishness that plagues the world of "The Office" and the comic strip "Dilbert," Talk
439 грн

Креста Норріс

Рейтинг: 5.0
Рік видання: 2010 Категорія: Non-fiction іноземними мовами
Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online
338 грн

Чарльз Артур

Рейтинг: 4.8
Рік видання: 2012 Категорія: Non-fiction іноземними мовами
- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did
508 грн

Ніколас Інд

Рейтинг: 4.8
Рік видання: 2012 Категорія: Англійська мова
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the
846 грн

Джонатан Реовід

Рейтинг: 4.8
Рік видання: 2010 Категорія: Англійська мова
Whatever the reason and however long you plan to stay, moving overseas is not just about deciding what to take with you. Your entire life is about to change and the more prepared you are, the better the relocation will go. Working Abroad covers everything that employees and their families might
439 грн

Робін Хоул

Рейтинг: 4.8
Рік видання: 2013 Категорія: Англійська мова
The training and development needs of any workforce vary dramatically between the generations and levels even so far as the style of communication needed to be effective.At the same time training budgets are tighter than ever before and training departments are increasing marginalised as informal
896 грн

Філіпп Картер

Рейтинг: 4.8
Рік видання: 2011 Категорія: Англійська мова
Although most people believe that there is little we can do to improve the intelligence we were born with, the brain can be exercised just like any other part of the body. Thought processes and intelligence scoring can be improved by practising different types of testing. This title from IQ
371 грн

Гвейн Річардс

Рейтинг: 4.8
Рік видання: 2011 Категорія: Англійська мова
Warehouses are an integral link in the modern supply chain, ensuring that the correct product is delivered in the right quantity, in good condition, at the required time, and at minimal cost: in effect, the perfect order. The effective management of warehouses is vital in minimizing costs and
1 355 грн

Ніл Річардсон

Рейтинг: 4.8
Рік видання: 2010 Категорія: Англійська мова
New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth. A Quick Start Guide to Mobile
338 грн

Емма Жак

Рейтинг: 4.8
Рік видання: 2013 Категорія: Англійська мова
The Winning Bid is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It gives essential advice on, amongst other things: PQQs and bid readiness, GIVE analysis, competitor analysis, grantwriting and funding bids best practice, freedom of
896 грн

Марк Харнет

Рейтинг: 4.8
Рік видання: 2010 Категорія: Non-fiction іноземними мовами
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Quick Start Guide to Google Adwords explains how
338 грн

Мартін Джон Йет

Рейтинг: 4.8
Рік видання: 2012 Категорія: Англійська мова
In the competitive world of job-hunting everything depends on first impressions, so it is important to know how to write a compelling letter. Ultimate Cover Letters, from best selling author and careers expert Martin John Yate, describes how to do just that, helping you to open doors to job
508 грн

Колін Барроу

Рейтинг: 4.8
Рік видання: 2011 Категорія: Non-fiction іноземними мовами
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create
576 грн

Роберт Б. Міллер

Рейтинг: 4.8
Рік видання: 2011 Категорія: Англійська мова
One of the best-selling books on selling ever published, Strategic Selling (R) presented the idea of selling as a joint venture and introduced the influential concept of 'win-win'. The response to 'win-win' was immediate, forever changing sales and marketing with its rejection of manipulative
846 грн

Річард Денні

Рейтинг: 4.8
Рік видання: 2009 Категорія: Англійська мова
Richard Denny is the 'godfather of salesmanship' and author of the international best-seller and classic sales text, Selling to Win. The most inspirational business speaker in the UK, he has helped countless thousands of salespeople become high flyers and now his vast knowledge and experience is
306 грн

Мартін Ліндстром

Рейтинг: 4.8
Рік видання: 2012 Категорія: Англійська мова
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps
508 грн

Ієн Брайс

Рейтинг: 4.8
Рік видання: 2013 Категорія: Англійська мова
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires
1 073 грн

Патрік М. Джорджес

Рейтинг: 4.8
Рік видання: 2013 Категорія: Англійська мова
Measuring performance and improving profitability are essential for successful business growth. However, authors Patrick M. Georges, who created the widely used Management Cockpit system, and Josephine Hus demonstrate clearly that standard key performance indicators can be overly complex and
1 073 грн

Ребекка Корфілд

Рейтинг: 4.8
Рік видання: 2010 Категорія: Англійська мова
Presenting in a job interview can be incredibly daunting. Candidates often lack the confidence and skills so they fail to do themselves justice and impress the panel. Knockout Job Interview Presentations takes you through the whole process of planning and making a presentation as part of a job
291 грн
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