The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
In this third edition of Effective Media Relations, three public relations
Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes poignant style of foolishness that plagues the world of "The Office" and the comic strip "Dilbert," Talk
Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online
- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it?
- When did Microsoft have the chance to catch Google in making money from search - and who vetoed it?
- Why did Google test 40 shades of blue on its users?
- How long did
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the
Whatever the reason and however long you plan to stay, moving overseas is not just about deciding what to take with you. Your entire life is about to change and the more prepared you are, the better the relocation will go. Working Abroad covers everything that employees and their families might
New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.
A Quick Start Guide to Mobile
The Winning Bid is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It gives essential advice on, amongst other things: PQQs and bid readiness, GIVE analysis, competitor analysis, grantwriting and funding bids best practice, freedom of
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create
In the competitive world of job-hunting everything depends on first impressions, so it is important to know how to write a compelling letter. Ultimate Cover Letters, from best selling author and careers expert Martin John Yate, describes how to do just that, helping you to open doors to job
The training and development needs of any workforce vary dramatically between the generations and levels even so far as the style of communication needed to be effective.At the same time training budgets are tighter than ever before and training departments are increasing marginalised as informal
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how.
A Quick Start Guide to Google Adwords explains how
Richard Denny is the 'godfather of salesmanship' and author of the international best-seller and classic sales text, Selling to Win. The most inspirational business speaker in the UK, he has helped countless thousands of salespeople become high flyers and now his vast knowledge and experience is
Although most people believe that there is little we can do to improve the intelligence we were born with, the brain can be exercised just like any other part of the body. Thought processes and intelligence scoring can be improved by practising different types of testing.
This title from IQ
Presenting in a job interview can be incredibly daunting. Candidates often lack the confidence and skills so they fail to do themselves justice and impress the panel.
Knockout Job Interview Presentations takes you through the whole process of planning and making a presentation as part of a job
As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D.
Today's managers often find themselves thrust into HR-type situations presenting both challenge and opportunity, often struggling to make the right decisions for the business and for the people involved.
Managing to Manage provides the essential understanding to cope with the core demands of
Web developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business. It's time for you, your business and your career to cash in on
How do I find out what the employer really wants? How do I get noticed when applying online? How can I keep it to 2-3 pages? What is 'CV Language' and how can I learn it? How do I get around the obstacle of something embarrassing in my CV (eg dismissal or unemployment)? What about social networks?
Develop Your Assertiveness offers simple techniques that will help you become more aware of your strengths and weaknesses, so that you can learn how best to modify your behaviour in social and business interactions. Being more confident and learning how best to communicate with your colleagues