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At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and

Щодня ми стикаємося з проблемою як переконати інших робити те, що ми хочемо. Що змушує людей казати «так» на наші прохання? Ця книга містить десятки порад, найцитованішого фахівця з питань впливу, професора Роберта Чалдині, які вам неодмінно знагодяться. І, застосовуючи їх, ви зможете переконувати

Start learning the basics required to become a vet with this unique activity book. Vet Academy includes sections about the three main different types of vet you might become - Pet Vet, Zoo Vet or Farm Vet. A wide range of topics are covered, from learning about baby animals and everything they

Are You Ready for the Challenge? There are so many different types of engineer you could be, whether you'd love to work with jet engines, robots, racing cars, or even space stations! What's it really like, and do you have what it takes? Learn the essential skills to start your own engineering