This ground-breaking book reveals the fundamental, inseparable elements behind the success of every business. The Grid provides the mental scaffolding to help you evaluate and refine product and service ideas; reduce risk by considering the broader impact of strategic decisions; identify the root causes behind business challenges; anticipate the impact of changes in the market and turn them to your advantage; and collaborate more effectively across teams. This is a straightforward, holistic, universally-applicable approach to business, suitable for big or small companies. Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.
Matt Watkinson is an internationally renowned author, speaker, and business consultant. He has been cited and interviewed by the world's leading research firms, and invited to address industry leaders worldwide. His first book, The Ten Principles Behind Great Customer Experiences, won the CMI's Management Book of the Year Award in 2014.